About Sally

Clothes should make us feel great, look good and fit effortlessly into our everyday lives

Hello, I’m Sally Smy, a Personal Stylist working in London, the South East and surrounding areas. I help women find their personal style, so they dress with confidence, fall back in love with their wardrobe and find joy in how they dress.

I have been helping women to dress for over 30 years. I spent 18 years as a Fashion Buyer for Arcadia, Debenhams and many other blue-chip companies. And since 2010 I founded and worked as a London based Personal Stylist at Queen Bee Styling.

My years of experience in creating garments and styling them means I can build stylish wardrobes that stand up to the demands of real-life wear. I believe our clothes should make us feel great, look good and fit effortlessly into our everyday lives.

I’ve learnt that style is about so much more than the clothes. How we dress affects how we feel, how we behave and how we present ourselves to the world. What we choose to wear is a powerful tool in affecting how we feel about ourselves.

Age is not a barrier to looking and feeling fabulous!

I help you cut through the overwhelming choice

I truly believe that age is not a barrier to feeling fabulous. I’m determined to bust the myth that midlife women are invisible or ‘past it’ and show how we can use clothes to positive effect.

My knowledge of creating garments and building outfits, combined with a love of shopping enables me to build stylish, modern and hard-working wardrobes for my clients.

I cut through the overwhelming choice to offer bespoke solutions to your style dilemmas.

Women face many changes in their lives – having children, changing careers, lifestyle shifts, menopause and our body shapes – and this has a huge impact on you. One day you wake and no longer feel like ‘you’ anymore.

I believe it’s never too late to start investing in yourself and putting your needs at the top of your priority list. The benefit of looking and feeling great – and the powerful impact it can have on every part of our lives – should never be underestimated.

I create a safe space to enable you to rediscover your style

Scroll to Top

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.